Raffles Hotels & Resorts | singapore

For over 130 years Raffles has been synonymous with luxury, glamour and adventure. From the original colonial flagship in Singapore, the group has 20 (and growing) hotels and resorts worldwide. My work with Raffles has spanned a number of years and a variety of projects with multiple agencies, and continues to this day. Projects include a comprehensive digital brand style guide, brochures and annual reports. I was involved in brand implementation for a resort in China’s Hainan, a suite of hotel brochures, and the rebrand of the loyalty club, Raffles Ambassadors. Most recently, working again with my old friends at Latitude, I have designed and implemented digital marketing collateral for the newly opened Raffles Doha.

Singapore’s grande dame and much loved icon has played a lead role in fiction, personal accounts and the memories of all those that have visited. Raffles is the birthplace of stories and legends. So when it came creating a suite of brochures for each of the group’s hotels and resorts, the cue was taken from some inspirational words of the well travelled to communicate the unique attributes of the brand.