Design with purpose

Welcome. I'm an independent brand identity and graphic design consultant based in London. I help organisations to better understand their brands, bringing their stories to life and injecting fresh impetus to their visual communications. It’s design with a purpose: whether to raise brand awareness, increase sales or for company growth. And it’s produced with creativity, sound rationale and delivered with craftsmanship.

bringing brands to life

There are two equally important sides to a branding programme: an insightful and well-defined strategic intent; and a distinctive, relevant and well executed brand identity. My forte lies in bridging the two. I work with organisations to ensure that a clearly defined brand culture is translated effectively through creative expression. I help businesses recognise their audiences and reach them across the ever-growing channels of communication. My approach fuses creative and editorial to ensure that design communicates effectively and appropriately, both visually and verbally.

insight, creativity & commitment

I work directly with clients and agencies – big and small; companies and individuals – with a very hands-on approach, from strategy and concepts, through to artwork and project realisation. This brings the benefit of the insight, passion, creativity and commitment that I always strive to deliver consistently. I collaborate with a network of partners and suppliers, many of whom I have worked with and trusted over a number of years. These include printers, programmers, photographers, copywriters, retouchers, illustrators and other specialists who I engage on projects as required.

a world of experience

A graduate of the London College of Printing, I have been helping organisations transform their brands to realise their business aspirations for three decades. As a Creative Director my work has taken me around the world with leading agencies in London, Singapore and Hong Kong, where I have been responsible for producing effective design for global multinationals, SME’s and start-up companies alike. I'm proud to have picked up a few awards and accolades along the way, notably a DBA Design Effectiveness Award for my work with British Gas (with Michael Peters Ltd), and the Grand Award and Gold Medal at the New York Festivals (with Equus) for Singapore’s International Trade body.

Clients

Amongst a diverse client range, my efforts have boosted a Formula 1 racing team, propelled a global luxury yacht broker and helped an international airport soar to new heights. Throughout my career I have been fortunate to work with many big and well known brands around the world. And it’s equally rewarding to have helped elevate a host of smaller or less familiar companies in their various sectors and enable them to realise their brand potential.

Some of the companies I have worked with include: Aman Resorts, Aviva, Barclays, Bord Bia, BBC, BP, British Gas, Capitaland, Carlton Hotel, Changi Airport, COSCO Shipping, DBS Bank, Duck Island, English Tourist Board, Fraser Yachts, GIC Singapore, GL Hearn, Grosvenor House, Hong Kong Land, Hyundai, Langham Hotels, The Law Society, Marriott, ME Hotel London, The Met Office, National Power, Northmace, Olam International, One & Only, Patina Hotels, Pure Escapes, The Queen’s Club, Raffles Hotels & Resorts, Rentokil Initial, Singapore International Enterprise, Travel Inn, Unilever, United Utilities and Williams F1.