Pure Escapes

What a dream to work with the world's leading Indian Ocean luxury travel specialist, Pure Escapes. I was commissioned to design a 300 page coffee table book to showcase the foremost luxury resorts in the Maldives and Seychelles in 2022.

With the objective of communicating Pure Escapes' extensive regional knowledge and their commitment to crafting unforgettable moments, I introduced the theme 'Inside Out'. Inside Out works on two levels: on one hand it expresses the idea that in tropical environments the experience is often one without walls and doors, where exquisite interior spaces blend seamlessly with the beauty of the surrounding landscape; equally it highlights Pure Escapes as regional specialists who know all the locations and resorts inside out.

The Inside Out concept is brought to life verbally with recurring features titled 'The Insider' and 'In the Know' which impart nuggets of information that contribute to making the guest experience extra special. Visually, a series of theme spreads running throughout the book juxtapose carefully paired interior and exterior images, linked by distinctive shorter page flaps. Accompanied by mini narratives titled 'Inside Story' and 'Out of this world', each pairing focuses on useful tips and support a series of magazine-style editorial features covering subjects including dining, wellbeing, design and families.

Beautiful imagery of amazing landscapes, stunning architectural design and magnificent marine environments abounds which is presented to maximum effect through the book’s landscape format. It also features maps, charts and a data-rich at-a-glance gatefold section.

An elegant coral pattern embossing gives the casebound cover a tactile feel. Foil blocking, fine papers and high quality print finishing throughout ensure the book creates a beautiful impression, both inside and out.