Me Hotel London | UK

In the heart of theatreland, ME London is a chic, modern hotel with a cosmopolitan and showy vibe. Designed by architects Foster+Partners, its stunning white atrium and dazzling rooms contrast the black marble lobbies and moody atmosphere.

Struck by the many contrasts across the hotel's environment and guest experience offer, I created a communications theme that celebrates these differences: from the grand design and the intimate details, to the vibrant bars and cool rooms. This inspired both the visual language and the supporting copy, which I wrote in the style of a stream of consciousness.

Tasked also with developing a campaign to promote the hotel’s festive season offer, I came up with the unashamedly self-indulgent headline, "All I want for Christmas is ME", a nod to that song and a cheeky play on the hotel's name. Applications included brochures, digital marketing and gift packaging.