Mason rose | UK

Mason Rose represents a select group of the world’s leading luxury hotels, connecting them to a network of influential high-net-worth groups and individuals. Following a brand definition phase, we developed the core thought of Mason Rose as expert ‘matchmaker’. I expressed this idea through a crafted logotype wordmark, which unifies the two parts of the name to create a distinctive brand signature.

Taking a cue from the phonetic emphasis on the letter 'O', I designed and produced a series of supporting illustrations to bring the brand to life. The identity was implemented across a new website, stationery and a host of branded applications, including the 200-page Mason Rose Collection handbook.