Fraser Yachts | Monaco

Established in 1947, Fraser Yachts is the world’s leading luxury yacht services provider. Following a strategic review of the brand we set about creating an identity that reflected the company's positioning as an authentic luxury brand.

Based on the essence ‘A tradition of innovation’, the identity balances the company’s rich heritage with it's modern outlook. The heraldic-inspired logo retains the iconic four-mast schooner – the Anna R Heidritter – that founder David Fraser sailed as a boy, and is supported by a contemporary look and feel.

The rebrand, which included a complete redesign of the website and the sumptuous 300-page charter catalogue, was appropriately launched at the Monaco Yacht Show.