Dick white referrals | UK

Dick White Referrals is a leading veterinary referral centre offering specialist services to first opinion vets across the UK. Following interviews, surveys and a brand workshop with senior clinicians, it was clear that professionalism and compassion were at the heart of everything they do. The rebrand provided an opportunity to amplify these attributes.

Building the brand on the three pillars of ‘Excellence, trust, care’, we showcased the importance of relationships by photographing clinicians with their pet patients. One of my project highlights was directing the shoot (with the talented and patient photographer Jo Sax behind the camera) that involved 19 dogs, 8 cats and a very large spider. What is it they say about not working with animals…!

We went on to design everything from signs to scrubs, as well as the exhibition stand at the London Vet Show where the new identity was officially launched. I facilitated a series of staff engagement sessions to explain the rationale and relevance of the branding to those in the front line, supported by a printed brand handbook.