Aquarius superyacht | uk

It's not everyday that you get to design the branding for a custom-built luxury superyacht. Being briefed by the owner while Aquarius was still under construction provided an opportunity to influence how the branding would appear throughout the boat's environment. Taking inspiration from the magical moment the sun kisses the horizon as it sets, I created a distinctive marque which is used both as a stand alone icon and also forms part of the namestyle.

The colour palette of dark chocolate combined with a copper accent was influenced by elements within the yacht's evolving interior design. The project scope included Aquarius' exterior signage, specified in marine grade polished stainless steel and illuminated with copper coloured halo-effect lighting. The brand elements were applied to a raft of applications throughout the yacht, including stationery, crockery, cutlery, napkins, glassware, towels, beach bags and crew wear.

Seeing my logo design on the bow of a luxury superyacht was a very satisfying first for me!